Privacy Policy

Information Collected by the Oopgo Inc., "Oopgo", Digital Marketing Intelligence Software

Last updated: December 28, 2013

The following privacy policy specifies Oopgo’s privacy practices in respect to the data and information it receives from Website owners and/or operators (“Oopgo Clients”) that use the Oopgo Digital Marketing Intelligence Software (the “Software”). The Software enables Oopgo Clients to record interactions of its visitors on their Website and to receive aggregated reports containing various analyses derived from such recordings.

In this Privacy Policy references to "we", "us" and "our" are to Oopgo Inc. “Visitors” shall mean visitors to the Oopgo Clients Websites that use the Software.

1. Information Received through Use of Software

When an Oopgo Client uses the Software on its Website, Oopgo may receive certain information including:

Technical information of a Visitor’s computer such as browser type, system language, OS version, time zone and screen resolution metrics.

The pages within the specific Website that a Visitor has visited and the URLs of the web pages that referred the Visitor to the Oopgo Client Website.

How a Visitor has interacted with the Website, including, any Visitor mouse movements, scrolls and mouse clicks.

Any keystrokes performed by a Visitor in fields that are not marked as “sensitive” by the Oopgo Client. As a result, while Oopgo strictly prohibits Oopgo Clients from using the Software to collect ANY personally identifiable information, if a Oopgo Client breaches such obligation then such information may be received by Oopgo.

Session information stored in cookies that are used to ensure accurate data is extracted from our systems. These cookies do not include any personal data.

2. What information the Software does NOT collect

The Software does not collect any information about other programs that Visitors are running on their computer.

The Software does not assign a global unique identifier to any Visitor.

The Software will not collect any passwords entered into a Website.


In addition We strictly prohibit Oopgo Client’s from collecting any personally identifiable information of Visitors to its Website through the Software. Oopgo Client’s are required to mark any areas of its Website where personally identifiable information may be provided as “sensitive” so that the Software does not collect any information provided in such areas.

3. How we treat, protect and use the information and data

Any information we receive will be used by Oopgo (i) in accordance with applicable laws; and (ii) only on a completely anonymous basis, in the aggregate, in order to perform web surfing analysis and statistical reports and for auditing, research and analysis to operate and improve Oopgo technologies and services.

We shall not disclose the information received through use of the Software to any third party except as follows:

To provide Oopgo Clients with raw or aggregate reports regarding Visitor interactions on their website, that may include for example: aggregate reports of clicking or mouse movement activity, aggregate reports of scrolling activity and recreation of visitor browsing sessions;

We may share certain pieces of aggregated, non-personal information, such as average page load time, or the number of pages processed by our system per day.

If required in limited circumstances, including, when complying with legal requirements, preventing fraud or imminent harm, and ensuring the security of our network and services.


We use security measures that are in accordance with general industry standards to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store data.

We restrict access to information collected by Oopgo Client’s through use of the Software to a limited number of Oopgo employees, contractors and agents who need to know that information in order to operate, develop or improve our Software and services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

4. Opt Out and Contact


When we receive formal written complaints posted using our contact form, it is Oopgo's policy to contact the complaining user regarding his or her concerns. We will cooperate with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that cannot be resolved between Oopgo and an individual.

5. Policy Modifications

We may change this Privacy Policy from time to time. If and/or when Oopgo makes changes to this Privacy Policy, the updated version will be posted on this page. We encourage you to visit this page periodically.