Help Measure Customer Engagement With Oopgo

Oopgo helps organizations that are often faced by the recurring issue on how to improve overall customer engagement.

health-checkOrganizations are often faced the recurring issue on how to improve overall customer engagement.  Utilizing a winning strategy is not only largely dependent on the precise nature of the business in question, but also the data. In any case, it is critical for firms to utilize a scale for measuring success and failure of these efforts.

Unfortunately, as Econsultancy’s Engagement Report 2011 revealed, many organizations are unable to accurately measure client engagement; however, this is where Oopgo’s offerings come in to play.

Measuring engagement
More than 1,000 companies and agencies contributed to the Econsultancy report examining trends regarding customer behavior and attitudes. It was noted that an increasing number of organizations are utilizing social media and mobile channels, along with traditional methods, to improve overall engagement with customers. However, less than ten percent of respondents considered their customer engagement strategies were “very successful.”

This may be due to a firm’s inability to measure success and failure adequately. The study found that participating organizations found their clients struggled to measure a wide variety of customer engagement tactics. More than thirty percent of respondents believed clients struggled to measure the value of microblogging, utilizing user-generated content and content-sharing networks. Similar percentages of respondents reported measurement struggles regarding strategies relying on social media, blogging and personalized messaging.

Without insight into the effectiveness of these tactics, it is impossible for businesses to adjust their strategies to maximize engagement. This means that companies will be operating in the dark, which reduces the possibility of achieving success.

Oopgo can help
The solution to this problem is Oopgo’s Live Customer Interaction Recordings Platform. With Oopgo’s Live CIR, businesses can witness customer engagement with web offerings in real-time. Every action is recorded, including mouse clicks, page scrolls and key strokes. Oopgo records 1,000 times more data points than existing online solutions.

By using Oopgo, companies can fully understand how individuals are interacting with their websites; Oopgo users can optimize their websites and maximize their success.