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Oopgo, a worldwide leader in digital marketing intelligence, provides its clients with unparalleled access to insight and information concerning website visitors and customers’ online behavior through its Digital Competitive Intelligence and Customer Interaction Recordings platforms.
This level of information can prove invaluable for businesses across all industries as they look to maximize their web presence and optimize service for new and potential customers. Without the ability to see both the broad trends affecting their web traffic, as well as the behavior of individual site visitors, firms will be unable to make sufficiently informed decisions.
An organization relying on a base-level web analytics program will be able to determine how many website visitors it has and when the users visit, but beyond these statistics and a few others, the company will remain in the dark. Questions such as why customers are not staying on the website longer, why customers aren’t following through with purchases and how customers are actually interacting with the website remain unknown with such technology.
Oopgo’s programs replace guesswork with insight. Its next-generation analytics solutions can provide a company with a complete picture of not only how its customer base is utilizing, interacting with and responding to its web offerings, but also how individual customers and prospects are behaving.
This robust, detailed view is achieved thanks to Oopgo’s unique, live Customer Interaction Recordings, which visually recreate the entirety of a customer’s actual website visit. The CIR Intelligence Suite, which includes these recordings, combined with traditional web analytics and advanced behavioral metrics such as mouse movement patterns, typing speeds and scrolling behavior, offers unparalleled insight into the customer side of web interactions.
This knowledge allows companies to finally bridge the gap between face-to-face and web-based services. Firms can dramatically improve their customer support and other offerings once they truly understand precisely how customers and prospects experience web offerings.
Additionally, Oopgo offers industry-leading big data intelligence via its Digital Competitive Intelligence Insight Suite and Monitoring Suite. With these programs, firms can gain unmatched knowledge regarding competitors’ online behavior and how these actions affect website traffic. Rather than vaguely trying to mimic successful competitors, firms using the DCI Insight Suite can understand precisely what a competitor has done to achieve success, then use that insight to improve their own operations. The DCI Monitoring Suite furthers this insight by providing an unprecedented view of a company’s brand exposure, enabling the business to effectively eliminate IP and brand infringement and exploitation.
About Oopgo Oopgo, Inc. is a leading provider of digital marketing intelligence tools. Based in La Jolla, California, Oopgo equips companies around the world with superior business applications to obtain a deeper understanding of their customers and competition, resulting in winning digital marketing strategies.
