Are you underestimating the power of data? Investing in digital tracking and these types of analytics give you the ability to track where your visitors are coming from and have been proven to strengthen both engagement and ROI. Use technology to your advantage by gauging the effectiveness of your marketing efforts. Consumers aren’t simply using one device to access content anymore. If you have the knowledge of your customers’ behaviors, you can place ads specifically targeting them by desktop, tablet, smartphone, and more. No matter what your business goals are, tracking and measuring your advertising spend is critical. Oopgo can help you optimize the best metrics for your business.