Data Recordings Saved Toyota And Could Save Your Business Too

In 2011, Toyota Motor Corporation caught a fortunate break when it was revealed that an unintended acceleration issue in thousands of its vehicles was more likely caused by driver error than an electronic glitch in the vehicles’ computer-controlled throttle systems. The news came at an opportune time for the automaker, which was coping with a massive recall of millions of vehicles due to “sticking” accelerator pedals and a floor mat design problem.

Though the revelation didn’t exonerate Toyota from these two issues, it did help the company avoid yet another black eye. According to a report from the National Highway Traffic Safety Administration, data recordings proved to be the saving grace for the Japanese automaker.

The NHTSA released the results of a 10-month study that showed there were no electronic flaws that caused Toyota vehicles to suddenly accelerate. Instead, according to the report, data recorders installed in the vehicles showed that the throttles were open and the brakes were not being applied during the crashes. This suggests that the drivers had mistakenly pressed the gas pedal when they thought they were pressing the brakes.This situation is a great example of how data recording can be a lifesaver for businesses.

By collecting accurate data at the times of the crashes, Toyota was able to present indisputable evidence that the corporation wasn’t in the wrong. Similarly, businesses in other industries can use advanced data capture tools to bolster their practices, as well.

Oopgo’s Live Customer Interaction Recordings™ Platform gives users a real-time, bird’s-eye view of activity on their websites. With Oopgo, firms can capture 1,000 times more data points per visit than they could with competing analytics programs. These data points are recorded and stored, providing businesses with irrefutable proof of each action that occurs when a visitor browses their website. This insight can be leveraged to save the day should something go awry or can simply offer valuable information to a company looking to improve its customer service.

Knowledge is power in any situation. Oopgo’s solutions enable businesses to identify subtle user patterns, giving them the knowledge they need to compete in today’s increasingly cutthroat business world.