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When marketers need a detailed look at what is happening not only on their own websites but across the entire Web, there is no better place to turn than Oopgo’s Digital Competitive Intelligence (DCI) Platform.
Many marketers are under the assumption that mainstream web analytics platforms offer a view of the entire Internet. However, the majority of these services provide only a narrow scope of what is happening on a company’s website, much less the World Wide Web overall.
Oopgo’s DCI Platform offers exclusive access to every website in existence, leveraging an (remove) integrated advanced algorithm and big data aggregation tools to offer an unprecedented level of intelligence on demand. The DCI Platform provides marketers with an automated awareness into what their competitors are doing through web and social media marketing campaigns and the insight they need to optimize their own marketing strategies for success. (This is a run-on sentence, needs to be broken down into two.)
The DCI Platform is comprised of two primary tools:
DCI Insight Suite — Gain deeper insight through media monitoring, positioning analysis and more through the DCI Insight Suite. This tool provides an automated awareness of the best practices surrounding digital success in a company’s given industry, and allows marketers to understand why certain tactics are working and why others are coming up short.
DCI Monitoring Suite — Proactively protect your company’s image by keeping a closer eye on how customers, competitors and potential infringers use your brand on a day-to-day basis. The DCI Monitoring Suite gives marketers an unprecedented look at what people are saying about their brands, products and services, enabling companies to not only identify sources of negative exposure, but also effectively eliminate instances of illegal infringement and copyright exploitation.
The Oopgo DCI Platform allows marketers to determine not only what’s working, but why it’s working. This breakthrough solution can offer unprecedented insight into emerging trends and industry awareness, potentially leading to significant bottom-line improvement.
About Oopgo Oopgo, Inc. is a leading provider of digital marketing intelligence tools. Based in La Jolla, California, Oopgo equips companies around the world with superior business applications to obtain a deeper understanding of their customers and competition, resulting in winning digital marketing strategies.
