Improve Business Intelligence Initiatives With Play-By-Play Coverage

Individual athletes and sports teams often review video coverage of previous games to improve their performance and correct past mistakes. This helps them discover where there is room for improvement and determine the competition’s weaknesses, as well as their own strengths. Businesses can benefit from the same approach by implementing high-quality data analytics to help determine the advantages they have over the competition, and improve their own operations.

One specific benefit sports teams receive from video analysis is the ability to not make the same mistake twice. According to physicians Odd-Egil Olsen, Grethe Myklebust, Lars Engebretsen and Roald Bahr in their journal Injury Mechanisms for Anterior Cruciate Ligament Injuries in Team Handball, the analysis of past performance video can help doctors assess how to better assist patients with sports-related injuries. This in turn enables them to improve the healing process in order to get the player back into the game more quickly, with less chance of injury.

From a business perspective, the analogy still holds. Data analysis can help a company avoid mistakes, but if they do occur, the company can recover from the “injury” by assessing the issue that caused it. For this to work efficiently, a business needs to have the most up-to-date and accurate data possible on hand. This means investing in a high-quality solution for business intelligence, and Oopgo’s Customer Interactions Recording (CIR) platform is just such a solution.

Oopgo CIR Intelligence Suite gives companies the tools they need to gather real, actionable data, much like how sports teams use video to improve their game. Instead of a game replay, the CIR provides videos of actual customer behavior, including mouse movement, keystroke logging, and time spent on individual pages, on any website. With such an in-depth and accurate analysis of real customer actions, businesses can develop better targeted strategies and ensure that their insights and analyses maximize the success of their efforts.

Ultimately, the improvement of data gathering and analysis will allow businesses to focus on “upping their game,” allowing resources to be utilized more efficiently, strengthening their bottom-line and profits. By investing in Oopgo’s solutions, a company can achieve these benefits now, and reap the benefits today.