Making Money Off Of Mobile Is Harder Than Expected

For many companies, mobile horizons are like a golden treasure. However, many businesses are having trouble harnessing the mobile experience in a profitable way, despite many attempts. Even major enterprises like Google and Facebook have had problems in the past. The key is analytics, but the question is how to use them.

According to Econsultancy, factors such as using a mobile app or a mobile site, native or HTML5 apps, and the emphasis on continuity across platforms is shaping the development of the enterprise mobile experience. Utilizing mobility in the most effective way possible is where Oopgo’s advanced analytics options come in.

Oopgo’s Customer Interactions Recordings™ (CIR) Platform can help businesses implement real mobile behavior to view how consumers are actually utilizing mobile offerings. Businesses can then develop strategies to improve upon these offerings to drive end user solutions.

Oopgo’s solutions help businesses focus on utilizing actionable data to their mobile decision making processes, further allowing the Company to develop the mobile tools its customers are in search for. According to Econsultancy, improving analytics is the most effective way to help optimize mobile applications and user experience by building stronger engagement and improving usability. Having accurate data to accomplish this goal means having the best tools to gather that data; and Oopgo’s CIR Intelligence Suite provides them.