Monetizing Mobile Initiatives Is Facebook’s Biggest Weakness

While the general public may raise an outcry every time the company alters its privacy policies or changes the UI, Facebook’s real weakness has been its inability to monetize on the mobile market. According to Seeking Alpha, the social networking giant has roughly one billion users, with an increasing focus on mobile users, but the company has yet to develop a firm strategy for monetizing off the latter group.

According to the Seeking Alpha report, Facebook’s mobile user activity has grown by 67 percent year over year and its overall user counts grew by 29 percent, yet it reported a net loss in Q2 2012 of $157 million. Another study by Seeking Alpha has shown even more growth for the company in 2012, yet still only a slight increase in stock value. What Facebook may need to combat the competition of other social media giants like Twitter and Google+ is more powerful web analytics, and Oopgo can provide just that.

Oopgo CIR provides companies with the tools they need to collect real customer data based on the actual behavior of consumers rather than surveys and predictions. With the actionable data from Oopgo, the business can develop a more effective strategy for monetizing its mobile solutions and start making a real profit from mobile users.

A report from Econsultancy pointed out that high-quality analytics are the key to optimizing business applications and the user experience. Investing in analytics can help any organization enhance its mobile initiatives and deliver the experiences that customers actually want. With Oopgo, guessing is taken out of the process to better accommodate the ever demanding modern consumer. By utilizing Oopgo’s powerful platforms, companies can leverage themselves above the competition and fill in the cracks in their business strategy.