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News Feed
08 Apr 2013
“The more data that you have, the better the model that you will be able to build. Sure, the algorithm is important, but whoever has the most data will win.” –Gil Elbaz
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27 Mar 2013
“The price of light is less than the cost of darkness.” –Arthur C. Nielsen, Market Researcher & Founder, ACNielsen
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05 Mar 2013
“Top-performing companies are three times more likely than lower performers to be sophisticated users of analytics and are two times more likely to say that their analytics use is a competitive differentiator.” –MIT Sloan Management Review
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23 Feb 2013
“He who does not contemplate the future is destined to be overwhelmed by it.” –H. G. Wells
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18 Feb 2013
“If you make customers unhappy in the real world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” –Jeff Bezos
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12 Feb 2013
“Don’t make the measurable things important, but make the important things measurable.” The data you have is not necessarily the data you need to succeed. –Carrie Hill
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03 Feb 2013
“We don’t need a single tool; we need a whole toolkit. Having good web analytics is absolutely necessary, but rarely sufficient. In addition to web analytics, we need good voice-of-the-customer intelligence, an understanding of the competitive situation, and an appreciation of the actual technical performance of the channel.” –Neil Mason, ClickZ
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29 Jan 2013
“I never guess. It is a capital mistake to theorize before one has data. Insensibly, one begins to twist facts to suit theories, instead of theories to suit facts.” –Sir Arthur Conan Doyle
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24 Jan 2013
Brand managers must leverage offline marketing tactics to be successful online. Check out this infographic to learn more: http://www.oopgo.com/ee/case_studies/infographic/bridging-the-gap
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22 Jan 2013
“One customer, well taken care of, could be more valuable than $10,000 worth of advertising.” –Jim Rohn
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