Just cited in

Just cited in Forbes Expert Panel for the sixth time in the last month.

#ForbesTechLeaders #ExpertsAtROI

https://www.Forbes.com/search/?q=OOPGO

13. A Message That Passes The ‘Two-Second’ Test

There is one test I always run when writing ad copy and the landing page that aligns with it. I pull out my phone and run it by someone else in the room, showing it to them for only two seconds. After that, I ask them to summarize what the value prop or message was. If they can’t “take it in,” it is too busy or unclear—and it will be for my two-second-attention-span visitor who impulsively clicked as well. –

Patrick Haddad, Oopgo, Inc.