The only way

The only way to optimize your website and increase conversion rates is to analyze and understand the experience of your users. An expert in the field of user experience recently mentioned OopGo in an article in UX Magazine as a tool that can help you do just that. As the article says: “Oopgo offers a real-time web tool where history or even live actions by flagged customers can quietly provide interaction analytics, website heat maps, and the like for the UX engineer to understand failings or task completion within his website. Stealth web-analytics such as those were applied in the classic “$300 Million Button,” where a corporation overcame large website dropout rates by changing a button from “Login” to “Continue”—increasing revenue by 45%.”

Clearly, using the technology OopGo offers can have a seismic impact on your bottom line.